You don't have a lead problem. You have a sorting problem.

Answering fast isn't enough if it's the same template every store sends, or a third AI piling on. GRIP scores each lead's buying power and opens with their real deal, the car and the payment. Fast and personal, not more noise.

GRIP's Internet Lead Management scores live buying power on every internet lead so your team works the buyers who can close first.

Six percent close. The other ninety-four burn your team out

A lead comes in at 9pm. By the time someone calls at 9am it's cold, and you still don't know if the person can even buy. The industry average close rate sits around 6%, and most dealers consider 12 to 14% a good job. So your team treats every lead the same, because they have no way to tell the one serious buyer from the twenty tire-kickers.

Lead triage

The waste is expensive. Your best closers spend the day on leads that were never going to buy, and the customer with an 800 score and real equity gets the same slow callback as everyone else. Speed alone stopped being enough, because plenty of dealers answer fast and then answer with the same canned template every other store sends. The other half of the problem is giving up too soon. Most lead-sales happen in the first few days, but industry data shows roughly a quarter close later in the month, right when most stores have already stopped following up.

That later pipeline walks out the door because nobody stayed in the conversation.

GRIP scores the lead before your team touches it

The moment a lead lands, GRIP reads it for buying power: credit, equity, and what they can pay. The ones who can actually close jump to the top of Today's Action, ranked, with the deal already framed around the car they were looking at. The agent engages instantly, day or night, so the 9pm lead gets a real answer at 9:01, not a voicemail at 9am.

A live deal state

Before it sends anything, GRIP audits what's already touching your leads, so it adds a sharper conversation instead of a fourth voice in a pile-on. The first message answers what the customer wants to know: do you have the car, and what's the payment. That read is only possible because GRIP keeps a golden record of every customer's deal state, updated daily.

Aimed at the right people

Your team walks in to a sorted list and spends its hours on the buyers who can sign, not the ninety-four who can't. The 9pm lead gets a real answer at 9:01, not a voicemail at 9am, and the right buyer opens, because the message is about them.

FAQ

What's a good close rate on internet leads?

The industry average is around 6%, and most dealers consider 12 to 14% a good job. Most of that gap isn't effort, it's aim: teams treat every lead the same. GRIP scores buying power on each lead so your team works the few who can actually close first, and pushes that ratio up instead of spreading the same hours across everyone.

Does GRIP replace my CRM?

No. It feeds your CRM. GRIP scores and prioritizes the leads, then hands your team the ones who can close, inside the workflow you already use.

My CRM already has an AI, and I might have another lead responder. Won't GRIP just add more noise?

No, and that's the point. Before GRIP sends anything, it audits what's already reaching your leads, so it adds a better conversation instead of a fourth message. And because GRIP speaks from the customer's real deal, the car they want and their actual payment, it never reads like the generic template the others are sending.

How does it score a lead that just filled out a form?

A soft pull on the lead's buying power: credit, equity, payment capacity. No SSN, no score impact. The credit bureau does the verification.

What about leads that aren't ready yet?

They move to Intelligent Nurture. Internet leads are slow by nature, with a real share still buying two to four weeks out, long after most follow-up has stopped. GRIP keeps the conversation warm and deal-aware until their buying power and timing line up, so you're still there when they're ready.

Turn buying power
into motion

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