Pricing

Every plan runs month to month.
Your business resets every month, so do we.

Minimum Core Pilot

The minimum footprint to prove service-to-sales automation on your own traffic.

$1,499 / month

One-month pilot

  • Service-to-Sales Campaigns
  • Inventory, Incentive & Payment Match
  • Live Captive Programs & Lender Logic
  • DMS / CRM / Inventory Data Connection

Core Platform

Top pick

The full contextual intelligence engine, with no long-term commitment.

$2,999 / month

Month to month

  • Everything in Pilot
  • Buying Power AI Agent System
  • Campaign Lab Audience Builder
  • DMS Sales Attribution & Historical Analytics

Enterprise

The full sales execution platform, sized for dealer groups and heavy traffic.

Custom

Month to month or annual billing discounts

  • Everything in Core
  • Deal Scout: Voice-Native Deal Intelligence β
  • Website, Paid Media & Agency Integrations
  • Multi-Rooftop / Enterprise Campaign Strategy

Compare programs

Pricing may vary for unusually high message volume, multiple rooftops, third-party lead ingestion, custom CRM/DMS work, managed paid media or website traffic integration.

Minimum Core PilotPilot $1,499/mo Core PlatformCore $2,999/mo EnterpriseEnt. Custom
Term 30 daysMonth to monthMonth to month or annual billing discounts
DMS / CRM / Inventory Data Connection Included Included Included
Shopper Identity & Garage Mapping Included Included Included
Inventory, Incentive & Payment Match Included Included Included
Live Captive Programs & Lender Logic Included Included Included
Service-to-Sales Campaigns* Included Included Included
Campaign Lab Audience Builder* Not included Included Included
Loyalty, Lease & Equity Campaigns* Not included Included Included
Internet & Third-Party Lead Nurture* Not included Included Included
Buying Power AI Agent System* Not included Included Included
TCPA Compliant AI Text Follow-Up* Not included Included Included
Human-in-the-Loop Campaign Controls* Not included Included Included
DMS Sales Attribution & Historical Analytics Not included Included Included
Deal Scout: Voice-Native Deal Intelligence β Not included Not included Included
Website, Paid Media & Agency Integrations Not included Not included Included
Multi-Rooftop / Enterprise Campaign Strategy Not included Not included Included
Minimum: Service-to-sales automation68% of dealers on GRIP*Pricing may vary beyond average volume and inbound traffic

*Campaign-related and AI specific features may be subject to volume limits, data availability, compliance approval and à la carte in-app pricing.


FAQ

Is there a long-term contract?

No. Every plan runs month to month and you can stop at the end of any month. The pilot carries a single 30-day commitment. Enterprise groups can choose annual billing for a discount, and month to month stays available.

What is the Minimum Core Pilot?

The pilot is a 30-day run of GRIP's core automation on your own service traffic for $1,499. It covers the data connections, payment matching, lender logic and service-to-sales campaigns, and it exists to prove the value before you step up to Core.

How does the credit prescreen work?

GRIP pre-screens customers through partnerships with credit bureaus. The prescreen is a soft pull, needs no SSN and never touches the customer's credit score.

Which plan do most dealers choose?

Core, at $2,999 a month. 68% of dealers on GRIP run the Core Platform. It adds the full campaign engine on top of the pilot: Campaign Lab audiences, loyalty and lease and equity campaigns, lead nurture, and the buying power AI agent system.

What does Enterprise add over Core?

Enterprise adds Deal Scout's voice-native deal intelligence (β) and the website, paid media and agency integrations. It also carries multi-rooftop campaign strategy for dealer groups. Pricing is custom because message volume and inbound traffic vary widely at that scale.

Turn buying power
into motion