Common questions

The Frontier is where GRIP shares product research, agent evaluation work and ideas moving toward the platform.

Some ideas are live. Some are still being tested. Each post should clearly say which stage the idea is in.

Dealers should be able to see how GRIP thinks about agent behavior, buying power and customer-facing automation.

No. Frontier is for research and product thinking. The changelog should stay focused on shipped product updates.

No. A drip sends the same sequence to every customer. GRIP changes the message and cadence based on the buyer's deal state and behavior.

GRIP watches engagement and intent signals, then compares those signals against the buyer's position.

Nurture runs inside Messaging Action, next to the live conversations your team already works.

Yes. GRIP can slow down, stop or wait for a stronger signal depending on the buyer's behavior and store rules.

GRIP scores store data for equity, timing, service history, garage context and recent conversions, then recommends the segment worth running.

Not by default. GRIP recommends the campaign, and your GM or marketing director approves the send.

A normal blast starts with a broad list. GRIP starts with buying power, timing and customer context.

Predictive campaigns run inside Campaign Lab, where the segment, message and attribution stay together.

You can search for vehicles, customers, equity positions, lease timing, service history and moments inside past conversations.

Yes. GRIP searches customer conversations alongside inventory and customer profiles.

No. Ask in the words your team already uses.

A keyword match only tells you who fits the words. Deal state tells you who can act.

GRIP is a dealer-authorized technology platform. We operate on behalf of the dealership and within the dealership's existing customer relationships. GRIP does not own, resell, or independently market consumer data.

Yes, where applicable.

• SMS is only enabled where proper consent exists
• Email-only or opt-in-only workflows are fully supported
• Customers can opt out at any time using standard STOP language

GRIP adapts to each dealer's compliance posture.

GRIP is not a credit bureau and does not make credit decisions.

• Soft signals only, no hard credit pulls
• No impact to consumer credit scores
• Raw credit data is not exposed to sales staff
• Credit inputs are abstracted into readiness and eligibility indicators

Final credit decisions remain with lenders and F&I teams.

Derivative data is intelligence created from patterns, behavior, and signals. It is not raw bureau data and cannot be reverse-engineered into credit attributes.

• Readiness indicators
• Prioritization signals
• Statistical ranges or likelihoods

This allows smarter conversations without exposing sensitive information.

The dealership.

• Dealer data remains dealer data
• GRIP does not resell or repurpose data
• No cross-dealer audience sharing
• No third-party remarketing

GRIP acts strictly as a processor and platform.

GRIP applies industry-standard security practices, including:

• Encryption in transit and at rest
• Role-based access controls
• Least-privilege access by function
• Secure infrastructure and monitored systems

Access is limited to authorized dealer users only.

Only as required to operate the platform.

• Infrastructure and service providers
• Messaging and delivery services
• Legal or regulatory disclosures when required

GRIP does not sell consumer or dealer data.

Data is retained only as long as necessary to support dealer operations and platform functionality. Retention aligns with dealer policy and applicable legal requirements. Data can be purged upon request.

No. GRIP is designed to reduce risk by:

• Centralizing consent and suppression logic
• Abstracting sensitive data
• Enforcing consistent outreach controls
• Improving transparency and auditability

Dealers remain in control at all times.

No, it makes them sharper. The agent takes the cold, high-volume outreach off their plate. And for the calls your reps make themselves, GRIP hands them a tiered list, High Value Targets and Tier 1 buyers first, each with the deal already in view, so they call the people most likely to close instead of dialing blind. Nobody sits back waiting for handoffs.

It opens with a message grounded in the prospect's real situation: their vehicle, their equity, their buying power. And it answers in real time, not a script blast.

Your call. It can run human-in-the-loop, work solo, or operate as a hive, with boundaries you set.

No. GRIP scores buying power across any traffic, including bought leads and campaign audiences who have never done business with you.

The same way GRIP scores anyone: it reads buying power across whatever audience you bring in, bought leads, campaign responders, or net-new. You see who's actually in a position to buy before you spend on reaching them.

Your vendor delivers reach. GRIP tells you which of that reach can actually buy, and starts the conversation with them.

It does the core job of one for a dealership: resolve every source into one customer profile, without a separate enterprise CDP contract. The difference is what's in that profile. Not just clean identity, but a live deal state you can act on.

Yes. Raw identifiers are tokenized before any model sees them. The reasoning happens on the deal, not on exposed PII.

No. GRIP reads your existing sources, including Reynolds & Reynolds and CDK, and unifies them where they are.

Most tools project an old DMS deal forward and assume nothing changed. GRIP verifies the present-day picture, whether the customer still owns the car and whether the payment still holds, then adds live credit and payment capacity. You get a current list of buyers who can actually move, not names attached to deals that may be long gone.

Equity mining scans your customer database for owners with enough equity to trade into a newer vehicle. The catch is that most tools estimate from a years-old deal. GRIP verifies it's still true today, then adds live credit and payment, so the list is people who can actually move.

No. It's a soft pull, no SSN and no score impact. The credit bureau handles the verification, so your customers are never affected.

No. F&I keeps its tools, its compliance, its funding, and its menu. GRIP markets the products, finding the right customers at the right moment outside the delivery box.

Proactively selling coverage products, service contracts, GAP, maintenance plans, to customers when they're most likely to buy, instead of pitching them once at delivery and never again.

When the customer can see the value: right after a repair a contract would have covered, when their factory warranty is about to expire, or when they're staring at an out-of-pocket repair they could finance instead.

Often, yes. Financing the coverage can turn an out-of-pocket "no" into a "yes" that also leaves the customer protected going forward.

Reminders go to everyone on a schedule. GRIP reaches the specific customer at the moment their history says to, with a message about their car.

Yes. A declined RO becomes a tracked follow-up the agent works automatically until the customer books or opts out.

Yes. The same service customers often have the buying power to trade. See Service-to-Sales.

The industry average is around 6%, and most dealers consider 12 to 14% a good job. Most of that gap isn't effort, it's aim: teams treat every lead the same. GRIP scores buying power on each lead so your team works the few who can actually close first, and pushes that ratio up instead of spreading the same hours across everyone.

No. It feeds your CRM. GRIP scores and prioritizes the leads, then hands your team the ones who can close, inside the workflow you already use.

No, and that's the point. Before GRIP sends anything, it audits what's already reaching your leads, so it adds a better conversation instead of a fourth message. And because GRIP speaks from the customer's real deal, the car they want and their actual payment, it never reads like the generic template the others are sending.

A soft pull on the lead's buying power: credit, equity, payment capacity. No SSN, no score impact. The credit bureau does the verification.

They move to Intelligent Nurture. Internet leads are slow by nature, with a real share still buying two to four weeks out, long after most follow-up has stopped. GRIP keeps the conversation warm and deal-aware until their buying power and timing line up, so you're still there when they're ready.

No. It works with them. The agency drives traffic, GRIP scores and closes it, and both sides see the attribution.

No. GRIP is the buying-power layer between the campaign and the deal. It makes your agency's traffic convert and proves what it produced.

GRIP does. We run the opt-in funnel, capture consent, and manage opt-outs in real time, so neither the dealer nor the agency is exposed.

Yes. Attribution runs from first touch to closed sale, so the agency can tie spend to real deals.

It's turning your service drive into a sales pipeline. The customers rolling through service often have the equity and credit to trade into something newer, and service-to-sales finds them and starts the conversation before they leave the lane.

No. The agent does the cold outreach your team never has time for, and hands warm, deal-ready appointments to the desk. Your advisors keep writing service. Your closers keep closing.

No. GRIP runs a soft pull, no SSN and no impact to their score. They never see a hard credit pull notice, just a relevant, well-timed message about their vehicle.

It's how a dealer sources the used cars it sells. Traditionally that means the auction, and lately it means buying off the street. GRIP adds a third and better source: your own customers who have the buying power to trade out of the car they own right now.

Street-buying tools scrape Marketplace and Craigslist for cars that are already listed, so you bid against every other dealer doing the exact same thing. GRIP finds owners who aren't selling yet. There's no swarm, and the spread works in your favor.

It's a trade-in you start on purpose. Instead of waiting for a customer to walk in shopping a trade, GRIP identifies the owners with the buying power to move now and reaches them first. You create the trade-out instead of reacting to one.

Because that's a bidding war you start from behind, on a customer who's already shopping their car. GRIP reaches the owner before they get an instant offer, with a deal built on their buying power, so you're setting the terms instead of chasing someone else's number.

Clean ones. One-owner vehicles with a known service history, bought direct from the person who drove them. No auction mystery, far less recon, and no buyer fee or transporter cost.