A clean record is worth nothing if no one acts on it.

Your customer data is split across systems, full of duplicates, and out of date. GRIP resolves it into one clean record, then goes beyond the basics to a live deal state you can act on.

GRIP's data layer resolves your scattered records into one clean customer profile and makes it actionable with live buying power.

Three systems, three versions of the same customer

The same customer exists three times in your stack. One record in the DMS, one in the CRM, one in a spreadsheet from a campaign two years ago. Different phone numbers, a misspelled name, a trade you no longer know about. When a tool tries to act on that, it acts on the wrong version, or it gives up.

Identity resolution

Most data problems are resolution problems. More records will not fix a customer who exists three times.

The records you already have need to agree on who the customer is.

One clean record, ready to act on

GRIP resolves your scattered records into a single customer profile: the right person, the right vehicle, the right history, deduplicated and current. Raw identifiers are tokenized before anything touches a model, so the cleanup never puts customer data where it shouldn't be.

A live deal state

Most data tools stop at a clean identity: the right name, address, garage, and contact history. Useful, but it's still a tidy list. GRIP resolves a layer deeper, into a live deal state: buying power, equity, payment capacity, approval odds, and the vehicles that fit.

Built to be acted on

GRIP doesn't bolt cleanup on as a separate tool. Resolution and buying power are the same layer, so the moment a record is clean it's already scored and ready to work. That is the difference between a tidy database and one that sells.

FAQ

Is this a full CDP?

It does the core job of one for a dealership: resolve every source into one customer profile, without a separate enterprise CDP contract. The difference is what's in that profile. Not just clean identity, but a live deal state you can act on.

Is my customer data safe?

Yes. Raw identifiers are tokenized before any model sees them. The reasoning happens on the deal, not on exposed PII.

Do I have to migrate off my DMS?

No. GRIP reads your existing sources, including Reynolds & Reynolds and CDK, and unifies them where they are.

Turn buying power
into motion

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