3.0Data to Deal

Campaign Lab


Build campaigns
from buying power

Turn your cleaned dealership data into targeted outreach. Pick your audience, shape your message and set the timing, and buyers engage within hours.

3.1Campaign Lab

GRIP Campaign Lab canvas — a Service Conquest campaign with audience, message, schedule and launch nodes

Audiences that proxy a deal

Filter your store by buying power, equity, loan and lease timing and
service lapses to find who's ready to move.

Three steps to live

Set the campaign profile, shape the message and choose who gets contacted and when.

One profile, updated daily

GRIP unifies DMS, CRM, service and web into one cleaner customer view, refreshed nightly.

Throttle on the fly

Throttle on the fly

Start with a small batch, then raise the volume or pause as replies come in.

Test and scale the winner

A/B test your messages, see which one is selling cars, and put the volume behind the winner.

Control every
campaign

Set the limits, protect every send and follow each campaign from the first text to the sold deal.

3.2Controls

Track send to sale

See which audiences replied, booked, reached Today's Action and
came back as sold deals.

Set who sees what

Set user scope, campaign caps, appraisal ranges and bank-rate rules from one place.

Protect every send

Consent, opt-outs, recent sales and contact rules follow the profile before any message goes out.

Saved and revisited

Keep your audiences, compare performance over time and reuse what keeps producing replies.

Learning that compounds

Every campaign leaves its audience, message, replies and outcomes, so the next one starts smarter.


Turn buying power
into motion